A SOLUTIONS COMPANY FOR
MODERN DAY FAMILIES
OUR STORY
Founded in 1999 in Montreal, SEG Products began as a consumer goods company dedicated to designing, developing, and launching innovative solutions that meet consumers’ ever-evolving needs. Over the years, we've grown into one of the leading creators of high-quality, value-driven products that enhance everyday living.
With a structure built for success, we’ve been recognized with multiple ENERGY STAR® awards, serve as a trusted OEM partner for national private label brands, and operate a dedicated R&D lab in China. Everything we do is rooted in the same thoughtful practicality that defines our approach to product innovation.
Today, we continue to uncover untapped opportunities—focusing on smart, wellness-oriented products that bring even more ease and happiness into people’s lives.
OUR MISSION
To power your everyday life with smart, reliable solutions that support wellness, comfort, and peace of mind.
Power your life with health and wellness products designed to keep you safe and help you reach your goals.
Power your space with lighting solutions that brighten your surroundings and your day.
Power your home with electrical and battery essentials that keep everything running smoothly.
Our Companies
Bulbs. Batteries. Brilliance.
L’Image Home Products delivers innovation, quality, and affordability in lighting solutions that brighten and elevate your home—inside and out. Since 1998, we’ve brought trusted brands and exceptional value to the marketplace.
Our commitment to energy-efficient lighting has earned us top recognition, including the 2021 ENERGY STAR® Partner of the Year – Sustained Excellence award in the U.S. and three consecutive ENERGY STAR® Canada Lighting Manufacturer of the Year honors.
Innovation, Powered by Principles
Rooted in deep respect for our employees and customers, Star Elite creates forward-thinking household appliances that deliver exceptional value without compromising on quality or style.
We believe innovation shouldn’t come at a premium—and we’ve built our business on making well-designed, reliable products accessible to more households.
By working in close collaboration with our partners, we continue to grow our reputation for integrity, creativity, and a principled approach to everything we do.
